1963 - 1965 Buick Riviera

Buick Riviera Picture

Buick Riviera. When General Motors decided Ford Thunderbird-fighter, chief stylist Bill Mitchell decided that the area would resemble a Rolls-Royce, Ferrari tastes. Results: 1963-1965 Buick Riviera - was styling milestone.

Buick Riviera is one of the most popular cars in 1960.

First-generation Buick Riviera is a classic in the true sense of the word: a work lasting perfection. Created in an explosion of creativity in some of the best General Motors designers and engineers, it was also a product of the brightest minds in advertising and marketing with a well-kept image which has strongly contributed to its immediate success.

1965 Buick Riviera View

Today we commemorate the 1963-1965 Buick Riviera primarily for its excellent style and successful blend of curves and razor-edge lines, which soon became recognized as an architectural landmark of American industry.

Our focus is on how Buick Riviera came from and why it happened, how he did. It is an interesting story, a fascinating insight into the internal operation of the world's largest car manufacturer in the late 60: s and early 1950 years.

Buick first personal luxury car was undoubtedly stimulated the phenomenal success of the four-seater Ford Thunderbird. Introduced for model year 1958, "Square Bird" was suspiciously on a number of mid-1950 GM Motorama show car in concept, size, and especially the internal organization.

1964 Buick Riviera Picture

Indeed there are signs that Ford is on track to Ford Thunderbird offering four seats in part because they believed that the GM field, something that Chevrolet Biscayne, 1955 shows a car with an equally compact and luxurious bucket-seat interior.

With its fresh design, and sports performance, personal character, Square Bird sells like crazy, and the model of the year zoomed nearly two times higher than in the past two-seater. Sales continued to rise by more than 67,000 units for the years 1959 and fittings in 1960 to nearly 91,000. Ford-GM of course increase, one of the few times in the postwar period.

Year Square Bird arrived, GM got a new President John F. Gordon, and a new chief stylist, William L. Mitchell. The man who would say that he "petrol in your blood," Mitchell trained by Harley Earl, the "spiritual father" of the car-style, and is known for its 1938-1941 Cadillac 60 Special.

Mitchell always had a keen interest in the performance of the car as his appearance, and ending in 1950, he was actively involved in the campaign, designed Stingray competitor in Sports Car Club of America road events (he also designed the logo for its predecessor organization SCCA) .

Buick Riviera Wallpaper Picture shown

Gordon Mitchell and discussed the "Thunderbird" problem, and decided that GM eventually have to answer to the Ford passenger luxury model. Gordon said such a car would be something "sharp and clean." Mitchell immediately thought that European flair with performance somewhere between that a good GM sedan and sports car combines real. And That is Buick Riviera.